CLIENT
FFORME
DATE
2022
FFORME
ABOUT
SERVICES
Website Design, UX, UI, Visual Design, Interaction Design,
E-Commerce
A new American luxury womenswear brand. Inspired by architectural and sculptural shapes. Project designed and produced by Hugo & Marie, created while working for Hugo & Marie.
LINKS
TEAM
Mario Hugo, Creative Direction
Fanny Nordmark, Design Director
Veronica Jancuk, Creative Producer
Sheena Bhattacharya, Creative Direction
Fernando Monroy, Marketing
Vidhi Shah, Designer
Vinicius Paranhos, Development
—— 01 FFORME
Foundational. Fundamental. Interrelated shapes.
Hugo & Marie was engaged to launch FFORME, a new American womenswear brand that takes a foundational and focused approach to modernist design. The team built upon their existing brand identity and design ethos to develop tone of voice guidelines and establish communication pillars for the brand.
Inspired by FFORME’s couture techniques and sculptural forms, we designed their e-commerce flagship, developing and launching the site on Shopify.
