CLIENT
The Touch of Dimple
DATE
2021
The Touch of Dimple
ABOUT
SERVICES
Visual Brand Identity, Collateral, Social Media Content Creation, Website Design
The Touch of Dimple is a full service beauty salon based in Toronto, Canada and travels worldwide. Providing henna, hair, and makeup services for bridal, corporate, and special events.
LINKS
—— 01 THE CHALLENGE
Design a visual scape that embodies a new generation of beauty.
The Touch of Dimple have been in the bridal industry for over twenty years, with an incredible reputation in artistry and quality. Unfortunately, over the years they’ve lost their connection to their clients as engagement and exposure largely shifted to social media. The main goal was to clearly articulate their services, and present their body of work to the new generation of brides. Through a new visual identity, website redesign, and Instagram refresh we've achieved a cohesive collection that truly reflects the brand.
—— 02 VISUAL IDENTITY
Modern meets classic.
A new visual identity that is classy, artistic, and chic. With elements that inspire modern South Asian beauty while keeping in touch with tradition and history.
—— LOGO
Using an artistic line art style, we invoke a soft and chic look, while the type reflects a classic style of high fashion and beauty. Embodying the clientele, the icon is an illustration of a graceful woman. Placed on her cheek, a gentle hand with sparkles symbolizing a 'magical touch'.
—— TYPOGRAPHY
Elegant, modern, and personable. Each font is chosen to be used for a specific purpose.
—— COLOUR PALETTE
We set a colour palette for the brand that is composed of natural dusty tones that compliment the bridal and detailed photos largely used on the website and social media.
—— BUSINESS CARD
—— HENNA CARE TIPS
—— 03 SOCIAL MEDIA
Heart. Heart. Heart.
We’ve simplified the Instagram page’s copy and use of colour to let images of the detailed henna designs, makeup, and hair shine through. Additionally, created custom content to post quotes and tips, story highlights, and banners.
—— 04 WEBSITE
Boutique & Chic
A new and refreshed website that clearly articulates The Touch of Dimple’s services and let’s their work speak for itself. A client can easily find a full list of services, a gallery of images, and most importantly, contact to book an appointment or get more details. We’ve also added sections to share Dimple’s journey into the artistry — key to a boutique business.
