ABOUT
I’m Vidhi Shah, a graphic designer with a strategic approach to visual communication. I aim to create designs and digital experiences that thoughtfully balance conceptual exploration, artistic sensibility, and the user experience.
With 4+ years of agency, in-house, startup, and freelance experience, I’ve worked with clients in tech, fashion & beauty, hospitality, and healthcare. My work often focuses on websites, digital products, visual systems, and brand collateral.
I was born in Mumbai, raised in Toronto, and have been living in San Francisco for the past two years. I grew up with a love for exploring new places, creating art, and being surrounded by fluffy snow. My explorations in design are driven by curiosity, craft, and charm.
When I'm not deliberating hex codes one shade apart, you can find me exploring art galleries in the city, dancing to charli xcx, or indulging in hours of interior design videos. And depending on the season, I'm fond of swooshing down hills on my skis or bike.
CLIENTS & COLLABORATIONS
Morcom Media
Verdant
Manscaped
Lanxape
Charles W. Thomas Salon
Saira Hospitality
&Partners
Naftali Group
Los Solotos
Brandywine
Hugo & Marie
Reza
FFORME
Chanel
Clinique
Pratesi
Sferra
La Pointe
Artie World
FemmeBright Health
CAPABILITIES
Digital
Website Design
E-Commerce
Design Direction
Visual Design
Quality Assurance
UX/UI
Information Architecture
Wireframing
Prototyping
Brand
Creative Direction
Strategy and Analysis
Visual Identity
Collateral
WORDS
During the course of Vidhi’s time with our company, I was impressed by her ability to balance visual appeal with intuitive design. She displayed a clear understanding of design systems and user experience design.
Her projects ranged from product and web design to the creation of marketing materials. With every task that came her way, Vidhi would consistently set new bars for herself. For example, she designed social media assets and print deliverables that significantly helped increase app store conversion rates.
Vidhi was also instrumental in the conceptualization of a website landing page for a new client segment. She worked closely with copywriters and the marketing team to deliver an outstanding design that captured our vision. Her ability to collaborate with cross-functional teams and adapt to feedback made the process a breeze.
Last of all, Vidhi displayed strong leadership potential when she guided a new illustrator in the creation of a marketing campaign, effectively communicating our brand identity and coaching them along the way.
I have no doubt that Vidhi will be an invaluable asset to any team that she joins. I wholeheartedly recommend Vidhi for any design position.
Fanny Nordmark
Design Director
Hugo and Marie
It is my pleasure to strongly recommend Vidhi Shah as a designer. I have worked with Vidhi for close to a year, during which time she was working as a designer under my leadership at Hugo & Marie. Vidhi consistently impressed me with her ability to balance efficiency and quality work, and was a great fit for our small design team where flexibility and a willingness to learn are key.
Although primarily focused on ux/ui design, Vidhi is also a versatile designer and a great team player who during our time here both worked on research and strategy for web specific projects, visual concepting and executing for both web and branding projects and art direction ideas. Her eye for details and interest in marrying usability with brand personality makes her an ideal user experience designer.
She was especially involved in the completion and launch of 2 luxury e-commerce websites we launched in 2022, where here attention to detail and dedication to design as well as functionality really stood out. From visual ideas, through to execution of full design, to quality assurance of the coding of the websites, she can consistently be relied upon to make sure the project is moving in the right direction.
In addition to this, she spearheaded our internal company rebrand in the fall of 2022 and explored branding, logo and type systems as well as color application and printing techniques.
In addition to a great eye for design, an appetite for learning and great technical skills, Vidhi was also a joy to work with because of her amazingly positive attitude and dedication to the company and team. Again, I cannot recommend working with Vidhi enough.
Rebecca Kahn
COO
Artie World