Manscaped has turned men's grooming into something unexpectedly entertaining — products engineered with precision, marketed with personality. My work centered on maintaining visual and tonal consistency across their brand: e-commerce experiences, Amazon optimization, packaging, social content, and sales collateral that balanced humor with product credibility.

I contributed to brand moments that extended Manscaped's presence into new spaces from NASCAR collaborations, to campaign development, and retail design. The work required building systems flexible enough to carry the joke without losing the craft.