The Spring ’25 launch marked the debut of Verdant’s redesigned e-commerce experience—developed and launched on Shopify in close collaboration with the founders and creative director.
Characterized by deep shadows and soft, blurred edges, Spring '25 sees Verdant’s classic silhouettes reimagined in fabrics that effortlessly carry a woman through the arc of her day. The collection examines lingerie through a lens of perpetual motion, marking moments from subway cars to cocktails in Soho with practical sensuality and self-assured femininity.
The Spring ’25 launch marked the debut of Verdant’s redesigned e-commerce experience—developed and launched on Shopify in close collaboration with the founders and creative director.
Characterized by deep shadows and soft, blurred edges, Spring '25 sees Verdant’s classic silhouettes reimagined in fabrics that effortlessly carry a woman through the arc of her day. The collection examines lingerie through a lens of perpetual motion, marking moments from subway cars to cocktails in Soho with practical sensuality and self-assured femininity.
The Spring ’25 launch marked the debut of Verdant’s redesigned e-commerce experience—developed and launched on Shopify in close collaboration with the founders and creative director.
Characterized by deep shadows and soft, blurred edges, Spring '25 sees Verdant’s classic silhouettes reimagined in fabrics that effortlessly carry a woman through the arc of her day. The collection examines lingerie through a lens of perpetual motion, marking moments from subway cars to cocktails in Soho with practical sensuality and self-assured femininity.
The Spring ’25 launch marked the debut of Verdant’s redesigned e-commerce experience—developed and launched on Shopify in close collaboration with the founders and creative director.
Characterized by deep shadows and soft, blurred edges, Spring '25 sees Verdant’s classic silhouettes reimagined in fabrics that effortlessly carry a woman through the arc of her day. The collection examines lingerie through a lens of perpetual motion, marking moments from subway cars to cocktails in Soho with practical sensuality and self-assured femininity.
The Spring ’25 launch marked the debut of Verdant’s redesigned e-commerce experience—developed and launched on Shopify in close collaboration with the founders and creative director.
Characterized by deep shadows and soft, blurred edges, Spring '25 sees Verdant’s classic silhouettes reimagined in fabrics that effortlessly carry a woman through the arc of her day. The collection examines lingerie through a lens of perpetual motion, marking moments from subway cars to cocktails in Soho with practical sensuality and self-assured femininity.
CLIENT
Verdant
YEAR
2025
ROLE
Website Design & Development
ABOUT
Founded in 2023 by Eleanor Mooney and Michelle Bergmann, Verdant is a New York-based lingerie brand tailored for stillness and motion – for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches in New York’s Garment District and each piece considers the full arc of the wearer’s day.
Founded in 2023 by Eleanor Mooney and Michelle Bergmann, Verdant is a New York-based lingerie brand tailored for stillness and motion – for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches in New York’s Garment District and each piece considers the full arc of the wearer’s day.
Founded in 2023 by Eleanor Mooney and Michelle Bergmann, Verdant is a New York-based lingerie brand tailored for stillness and motion – for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches in New York’s Garment District and each piece considers the full arc of the wearer’s day.
Founded in 2023 by Eleanor Mooney and Michelle Bergmann, Verdant is a New York-based lingerie brand tailored for stillness and motion – for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches in New York’s Garment District and each piece considers the full arc of the wearer’s day.
Founded in 2023 by Eleanor Mooney and Michelle Bergmann, Verdant is a New York-based lingerie brand tailored for stillness and motion – for the morning ritual and the midnight rush. Each collection is hand-crafted in small batches in New York’s Garment District and each piece considers the full arc of the wearer’s day.
SERVICES
Brand Identity
Art Direction
Website Design, E-Commerce
Social Strategy
CREDITS
Creative Direction — Sheena Bhattacharya
Website Design & Development — Vidhi Shah
Photography — Sophie Sahara
Strategy & PR — Vanessa Morcom
NOTES
Women
Lingerie
E-commerce
Luxury
Fashion
New York
Movement
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